Deep Thoughts at the Drug Store

Saw a sign at the drug store today that said “What’s New In Beauty?“, and I thought “Wow, what a deep question!”.

‘Beauty’ is generally thought of as an unchanging and eternal ideal that all styles of art strives to achieve. In that case, would there ever be anything truly “new in beauty”? Or would there simply be new art that strives to achieve beauty?

But perhaps that’s not the case, what if ‘beauty’ is only a rationalization we use to explain why art appeals to our simple brains? In that case, isn’t beauty defined by our art, and anything “new in art” could also be said to be “new in beauty”?

Anyway, Turns out they were talking about their makeup department.

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